Privacy Policy

Last updated: January 19, 2026

Twenty Three Apparel Co operates this store and website, including all related information, content, features, tools, products, and services (the “Services”) to provide you, the customer, with a curated shopping experience. Twenty Three Apparel Co is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact details including your name, billing address, shipping address, phone number, and email address

  • Financial information including payment card information, transaction details, and payment confirmations

  • Account information including usernames, passwords, preferences, and settings

  • Transaction information including items viewed, added to cart, purchased, returned, or exchanged

  • Communications including messages sent to customer support or via email or SMS

  • Device information including IP address, browser type, and unique device identifiers

  • Usage information including how you interact with the Services

Personal Information Sources

We collect personal information from:

  • Directly from you, when you create an account, make a purchase, opt into SMS or email communications, or contact us

  • Automatically, through cookies, pixels, plugins, and similar technologies when you browse our website

  • Service providers, including Shopify and SMS or email platforms acting on our behalf

  • Partners or third parties, where permitted by law

SMS & Text Message Communications

If you opt in to receive text messages from Twenty Three Apparel Co., we collect and use your mobile phone number to send transactional, marketing, and promotional SMS messages, including order updates, abandoned cart reminders, promotions, product launches, and brand announcements.

By opting in, you consent to receive recurring automated marketing and informational text messages from Twenty Three Apparel Co. Message frequency may vary. Consent is not a condition of purchase. Message and data rates may apply.

You may opt out at any time by replying STOP to any message or by contacting us using the information below.

How We Collect Phone Numbers for SMS

We collect mobile phone numbers when you voluntarily provide them, including when you:

  • Opt in through website forms, pop-ups, or checkout

  • Subscribe through SMS keyword campaigns

  • Participate in promotions, giveaways, or account creation

  • Begin checkout or abandon a cart and have provided SMS consent

We only send SMS messages to individuals who have provided express consent.

SMS Abandoned Cart Notifications

Twenty Three Apparel Co.’s website uses cookies, pixels, and similar technologies (including Shopify and third-party plugins) to track items you place into your shopping cart and determine when a cart has been abandoned.

This information is used to send abandoned cart reminder messages via SMS to users who have opted in to receive text messages. These messages may include links to return to your cart.

You may opt out at any time by replying STOP.

How We Use Your Personal Information

We use personal information to:

Provide, Tailor, and Improve the Services

  • Process payments and fulfill orders

  • Manage accounts and preferences

  • Send order confirmations and shipping updates

  • Personalize your shopping experience

Marketing and Advertising

  • Send marketing communications via email, SMS, or postal mail

  • Send abandoned cart reminders

  • Advertise products based on your interactions with the Services

Communicating with You

  • Provide customer support

  • Respond to inquiries

  • Maintain our relationship with you

Security and Fraud Prevention

  • Detect and prevent fraud or misuse

  • Protect the security of accounts and transactions

Legal Reasons

  • Comply with applicable laws

  • Enforce our terms and policies

How We Disclose Personal Information

We may disclose personal information:

  • To Shopify and service providers (payment processors, fulfillment, analytics, SMS platforms)

  • To marketing partners, where permitted by law

  • When you direct or consent to sharing

  • To affiliates within our corporate group

  • In connection with business transactions or legal obligations

SMS Data Exclusion

Text messaging originator opt-in data and consent will not be shared, sold, rented, or disclosed to any third parties for their own marketing purposes.

SMS data is shared only with vendors that help us operate our SMS program and only for compliance and message delivery.

Location Tracking & Location-Based Services

We do not use SMS messages to collect precise real-time location data.

General location information (such as city or state) may be inferred from IP address or billing/shipping information for analytics, fraud prevention, or general marketing insights, but SMS is not used to track your location.

Managing Communication Preferences

You may opt out of marketing emails using the unsubscribe link in our emails.

You may opt out of SMS messages at any time by replying STOP. After opting out, you may receive a final confirmation message. You may still receive non-promotional messages related to your orders or account, as permitted by law.

For help, reply HELP or contact us at info@twentythreeapparelco.com.

Third Party Websites and Links

The Services may include links to third-party websites. We are not responsible for their privacy practices.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority.

Security and Retention

We take reasonable measures to protect personal information but cannot guarantee absolute security. We retain personal information only as long as necessary for legitimate business or legal purposes.

Your Rights and Choices

Depending on where you live, you may have rights to access, correct, delete, or opt out of certain uses of your personal information. Requests can be made using the contact information below.

International Transfers

Your information may be transferred and processed outside your country of residence, using lawful safeguards where required.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or your personal information, contact us at:

Email: info@twentythreeapparelco.com
Address: 44609 North Hills Drive, Apt 10, Northville, MI 48167, USA

Mobile Terms of Service

Twenty Three Apparel Co.

Last updated: Jan. 19, 2026

The Twenty Three Apparel Co. mobile message service (the "Service") is operated by Twenty Three Apparel Co.
(“Twenty Three Apparel Co.”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and
conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent
permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service
following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Twenty Three Apparel Co.’s SMS/text messaging service, you agree to receive recurring SMS/text messages
from and on behalf of Twenty Three Apparel Co. through your wireless provider to the mobile number you provided, even if
your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an
automatic telephone dialing system or other technology. Promotional messages may
include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is
not a condition of any purchase with Twenty Three Apparel Co.. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging
imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan
and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text
messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18337367077 or click
the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation
text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed
to other Twenty Three Apparel Co. mobile message programs and wish to cancel, except where applicable law requires
otherwise, you will need to opt out separately from those programs by following the instructions provided in their
respective mobile terms.

For Service support or assistance, text HELP to +18337367077 or email info@twentythreeapparelco.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of
these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or
telephone number we have changed may not be received and we will not be responsible for honoring requests made in
such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to
provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with
your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected
delivery of any information sent through the Service, any errors in such information, and/or any action you may or
may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.